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truTV sponsored the SXSW Comedy Festival in Austin. It was a place to spread the word about Those Who Can't and provide a break for the comedians and celebs who haunt the festival for the week. 

The event was headed and organized by The Syndicate and the awesome direction of Chris Ellis. It was hard to miss the street teams, the posters and the buzz around truTV while we stayed at Esther's Follies.